How to Use our Dealer Referral System

Product Linking

When a retail customer views a product on our website they will see the MSRP and a link to our dealer network.

Your success is our success.

We understand that ultimately Trident Performance Sports dealers need to succeed in order for us to succeed. So our marketing systems are geared to push sales to our dealers.

Because end users / consumers will find our wholesale website we need to refer that business to our dealers.

Display Order

How come my dealer link doesn't show up first?

Yes, the dealer in the first position will receive the most traffic. So how do you get there?

Dealers will be displayed in order of the following criteria.

1. Stores that have this particular product for demo.
2. Demo Equipment Available - General Branding
3. Schools using our Brands' Equipment
4. Past Sales
5. Everyone Else

Ideally we want to refer to stores that promote our products. If the consumer can show up at your store, touch, feel, play with, and buy the product, we want to link to you!

Ideal Situation

Step 1: Consumer finds product.

Step 2: Consumer is directed to "Dealer" link.

Step 3: Consumer clicks on desired dealer/retailer.

Step 4: Redirected to a dealer / retailer.

Hopefully you optimize your website to redirect the consumer directly to the correct product.

Outgoing Links - Take Advantage of URL Redirects

Our outgoing links all look like this:

http://www.mystore.com/?sku=SSGA11NDVRGP430&stype=Starboard_SUP

The break down:

?sku=SSGA11NDVRGP430

&brand=Starboard_SUP

If you need help with your store's page redirection, feel free to contact Josh Shirley (801) 906-8396.

Use the Links to your advantage.

The closer you get the consumer to the correct product the higher your conversion rate will be.